(This feature was published in OurAwesomePlanet.com last September 10, 2013)
In 2011, The Cheese Steak Shop Manila has brought the original Philadelphia-style sandwich to our shores and allowed us to get a taste of authentic cheese steak. To reach more foodies, it has created its own food truck in 2012 and became one of the pioneers in the local food truck scene.
Gerald Ong believes in the food truck concept because it’s innovative, it offers mobility, and is a cheaper way to expand the business. The Cheese Steak Shop is a franchise of the US brand and is the only branch outside America. Gerald happens to the nephew of franchise owner, Margaret Uy who came across the brand when she studied in the US.
At their food truck, they are serving three variants of cheese steak—the Classic Philly Cheese Steak (P280), Bacon (P320), and Mushroom (P320), all of which come with a 7-inch Amoroso bread roll. It has a special aroma and soft texture—a good complement to the meat, which uses a prime cut of sirloin. Both the bread and beef, as well as the other condiments, are imported from the US.
Gerald says, “Our cheese steak is authentic. For the bread, we only use the Amoroso bread because in the US, when they say cheese steak, it should be served in an Amoroso roll.”
The classic variant comes with the 100% beef loin that is sliced thin and chopped on the grill, melted cheese, grilled onions, sweet pepper and hot pepper. It has a nice combination of flavors and textures but I prefer the bacon sandwich simply because everything is better with bacon. The cured meat gives it another layer of flavor.
For a complete eating experience, The Cheese Steak Shop offers sides like Steak Fries and Garlic Fries (P99) for those who want a more filling meal. It can cater to your private parties and serve all these yummy sandwiches and fries.
I look forward to the day when the food truck will offer similar items in their store’s menu. In the meantime, I’ll just look for their food truck in Cucina Andare when I want a tasty cheese steak sandwich to go.