Bayo and Johnson’s Soft Look Collection (

(This article was published in, April 2010)

What happens when you combine beauty, fashion, and shopping – the three main passions of most women? You get a collaboration between the local leaders of the beauty and fashion industry. Last April 20, Johnson’s Body Care and Bayo hosted a fashion show in Encore that showcased their “Soft Look Collection,” a limited edition summertime fashion line.

A night of pure fashion

Prior to the show, Sarah Meier came out to say a little something about the collaborative efforts between Johnson’s Body Care and Bayo. She said that the collection would help women highlight their best asset, which is their beautiful, soft, and smooth skin. I saw with my own eyes how that would be possible, as each model walked down the runway. The designs of the clothes combined with the soft materials used – eyelet and lace – would really flaunt your skin and enhance your beauty as well.

What’s your best asset?

It all starts with beautiful skin – and that’s where the Johnson’s Body Care line comes in. Their 24-Hour Lasting Moisture Body Lotion and Wash will really keep your skin smooth and hydrated all throughout the day, enabling you to wear anything you like, in any cut or style.

Take your pick from the Soft Look Collection, featuring 17 summer-inspired pieces that include tulip skirts, short tiered dresses, light-colored corset tops, paper bag shorts, and many more. The great thing about the collection is that you can mix and match any of the pieces to suit your mood. All of the items in the line come in light colors, which are just perfect for the summer.

Visit the following Bayo branches to see the Soft Look Collection: Ayala Center Cebu, Eastwood City, Gateway Mall, Greenbelt 5, Greenhills Shopping Center, Market! Market!, Robinson’s Galleria, Shangri-la Plaza Mall, SM Mall of Asia, SM Megamall, and Trinoma.

Get freebies and special discounts up to June 15, 2010!

Buy any item from the Soft Look Collection and get:

  • A free 100ml Johnson’s Body Care Lotion
  • A 20% discount coupon for a succeeding purchase of a 200ml or 400ml Lotion or Wash at Watsons.

Buy a 200ml or 400ml Johnson’s Body Care Lotion or Wash at Watsons and get:

  • A 10% discount on any item from the Soft Look Collection